Leads are the lifeblood of any successful real estate investing business. That’s why your account includes access to leads sourced from top-tier data providers. These curated lists are designed to help you effectively target motivated sellers, buyers, and fellow investors.
With a variety of powerful filters at your disposal, you can customize your searches to be as broad or specific as needed. Once you've refined your list, you can easily Download the list, Save it to your Contacts and Properties, Acquire Phone #'s and Email Address through LeadTracing, and launch a direct mail campaign right from your account.
Below, you’ll find a breakdown of the different types of leads we provide, along with a brief description of each.
1. Absentee Owners
Property owners who do not live in the property.
How is this identified?
The tax mailing address of the property owner is different than the subject property address.
Why should I market to these leads?
Absentee Owners or Landlords are great potential seller leads as they often do not have the same type of emotional attachment to a home as owners who live in the property that they own. Your marketing efforts could serve as a ‘trigger’ for them to cash out and move on from the property.
2. Active Listing
An active ‘For Sale’ property listing on the MLS.
How is this identified?
We receives active listings from MLS IDX feeds, which are updated daily.
Why should I market to these leads?
Any home for sale is an opportunity for a deal. Reaching out to the agent or broker for additional information will help you get important details to be able to analyze a potential deal. We will also combine these listings with additional property information so you know what other categories the property falls under (Ex. pre-foreclosure, vacant).
3. Cash Buyers
Owners who have likely paid cash for their property.
How is this identified?
Cash Buyers do not have a mortgage associated with the property at the time of purchase.
Why should I market to these leads?
Cash Buyers often have the liquid capital to help fund your deals. They are often in the real estate investing business and can also be used as investor leads for wholesale transactions
4. Delinquent Tax Activity
These properties have had a tax delinquency noted in the past 36 months.
How is this identified?
The property either has a record of delinquency in the past 3 years or not and if we have the year we will display it.
Why should I market to these leads?
Tax Delinquency can be an indicator of financial distress, potentially making these properties great investment deals.
5. Free and Clear
An equity based lead, these properties are owned without any mortgage and are thus ‘Free & Clear’ of any debt.
How is this identified?
There is no open lien or mortgage associated with the property.
Why should I market to these leads?
These property owners do not have to concern themselves with ensuring that they receive full market value for their home to pay off their mortgage. An opportunity for an easy, quick sale without having to worry about bringing their home to ‘retail’ condition may be appealing to these owners.
6. High Equity
An equity based lead, these properties are owned with a mortgage on the property and the loan-to-value is less than 60%.
How is this identified?
We find all the open liens and mortgages associated with a property and add up the total debt at the time of purchase. This value (the loan) is then compared with the AVM (Automated Valuation Model) price of the home. If the loan-to-value is less than 60%, that means the property owner has a high probability of high equity in the property. For example, a $20,000 mortgage on a property valued at $100,000 has a 20% LTV, and is, therefore, a high equity lead.
Why should I market to these leads?
A homeowner with a large amount of equity in their home does not have to worry as much about ensuring that the purchase price covers the cost of their mortgage. Any offer over their current debt is money in their pocket. High equity homes also tend to be longer term owners and may be open to the possibility of an easy exit while cashing in on their home’s equity.
7. Low Equity
An equity based lead, these properties are owned with a mortgage on the property and the loan-to-value is greater than 80%.
How is this identified?
We find all the open liens and mortgages associated with a property and add up the total debt at the time of purchase. We then compare this value (the loan) with the AVM (Automated Valuation Model) price of the home. If the loan-to-value is greater than 50%, that means the property owner has a high probability of low equity in the property. For example, a $90,000 mortgage on a property valued at $100,000 has a 90% LTV, and is, therefore, a low equity lead.
Why should I market to these leads?
Low equity homeowners are often constrained by the debt on their home. With little equity, they need to make sure that the purchase price covers their existing debt. Adding on broker/agent fees of 6% to 7%, it may become impossible for them to sell their home without bringing cash to closing, something that most homeowners are not interested in doing. In a situation where they need or want to exit the property, there are few options for these sellers. Investors who offer solutions, whether a short-sale or a sale without an agent, may be the answer these homeowners are looking for.
8. Upside Down
An equity based lead, these properties are owned with a mortgage on the property and the loan-to-value is greater than 100%.
How is this identified?
We find all the open liens and mortgages associated with a property and add up the total debt at the time of purchase. We then compare this value (the loan) with the AVM (Automated Valuation Model) price of the home. If the loan-to-value is greater than 100%, that means the property owner has a high probability of being upside down or ‘underwater.’ For example, a $120,000 mortgage on a property valued at $100,000 has a 120% LTV, and is, therefore, an upside down equity lead.
Why should I market to these leads?
This scenario is one that every homeowner is fearful of - owing more on your house than what it’s worth. A sense of hopelessness can occur as the possibility of a retail sale is difficult as BPOs will often prevent new financing to be put in place for a potential buyer. The home may also be in need of repairs that cannot be afforded. These make great short-sale leads where you can work with the seller and the bank to negotiate a win-win-win.
Josh Tobias
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